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​Founded in 2002 by Reid Stewart and Trevor Fleming, The Lifetime Collective began as a collaborative group of artists and friends. They were designing t-shirts for the skate and snow culture that raised them. A collection of wearable artwork and identity. The collections now cover head to toe, men's, women's and the latest line, Uniform Standard a call back to the skate and snow roots of Lifetime. More than a “brand of lifestyle,” Lifetime is defined by the changes that occur and the creative ways we adapt. In fact, the theme of Lifetime should be, “a work in progress,” as it is ever-changing and far from finished, a dream never fully realized.