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NEUW Denim, the handcrafted Melbourne based label, pays homage to the heritage of denim. Par Lundqvist had a vision to start his own brand, built on the concept of VINTAGE REVISION – the process of adapting and improving vintage jeans to make them more modern and fit better. The range is carefully crafted and created with a respect to traditional garment construction, adapting these age old techniques to develop modern fits and finishes.










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